Fashion Merchandising and Development

Fashion Merchandising and Development prepares students with the knowledge and skill-set necessary to be successful in the Fashion Industry in the following categories: retailing, promotion, visual merchandising, design, and entrepreneurship. Students work with a teaching staff of industry professionals that emphasize hands-on instruction and provide competency-based training. From working on a full-scale fashion show production to creating window displays or constructing garments, students work in a hands-on environment that allows them to explore their creativity while obtaining the skills necessary to enter the workforce in the fashion and associated industries.

Objectives:

• Demonstrate proficiency in marketing concepts, retail merchandising, selling techniques, styling methods, and visual presentation through hands-on assessments and creation of projects.
• Identify elements of marketing and selling.
• Develop promotional and event production skills through planning, producing and promoting a full-scale fashion show production.
• Demonstrate effective use of the principles and elements of design by creating products, presentations, and displays through comprehensive assignments, projects, and tests.
• Show growth in professional development as it relates to communication skills, presentation methods, time management, and organization through instructor observations, evaluations, and an industry-related internship.