Video Creation for Start-Ups and Small Business - Custom Fit

Class Description

The Video Creation for Start-Ups and Small Business course teaches entrepreneurs how to take an idea and turn it into a finished, strategic video using everyday tools like your phone

This course breaks down the filmmaking process into a clear, repeatable workflow, guiding students through planning, filming, and editing with intention. From crafting a compelling hook to delivering a clear message with purpose, students will learn the storytelling mechanics that make content not just watchable, but effective.

We focus on the core elements that elevate video quality: lighting, composition, audio, and editing, while introducing practical techniques that bridge the gap between DIY content and professional production. Paired with a strategic marketing lens, students will learn how to create videos that don’t just look good, but actually perform.

By the end of this course, students will have produced a complete video and will walk away with the confidence, tools and clarity to create consistent, impactful content strong enough to represent their brand.

Prerequisite

No prior video production experience required. This course is built for beginners and business owners ready to create intentional, strategic video content. All you need to get started is a newer smartphone and a laptop or desktop computer for editing. We’ll guide you using free and low-cost editing platforms, so you can focus on the story, not the price tag.

Instructor Bio

Trevor Leatham is an award-winning filmmaker with over 15 years of experience across small and large-scale productions. He is a 7-time Telly Award winner in the industrial sector and has contributed compositing work to The Equalizer on NBC. His work spans nationwide productions, including training content for fire departments, and has reached over 4 million viewers across digital platforms.

He co-founded Leatham Mayhem Creative with his wife, Mel Leatham, who brings an extensive background in operations and training within the pharmaceutical industry. A systems thinker in a creative space, she has a sharp instinct for pattern recognition and big-picture strategy. Her approach to storytelling is both intuitive and structured, ensuring every video serves a purpose beyond the frame. Grounded in resilience and driven by clarity, she turns creative chaos into something intentional, strategic, and effective.

Books & Supplies: Students will need a newer smartphone (within two generations of the current model) and access to a laptop or desktop computer for editing. We’ll be working with free and budget-friendly editing apps on both your phone and computer.

You’ll also be introduced to simple, low-cost lighting and filming tools that can dramatically elevate the quality of your videos without overwhelming your budget. All recommendations will be provided throughout the course.