Registration Opens August 1

Fashion Merchandising A- Learn the ins and outs of fashion promotion while working on a full-scale runway show.  Students will develop the advertising and social media content, select music, style model looks, create event backdrops, etc., for the Fall BTECH Fashion Show. In addition, students will experience the world of fashion styling.  They will discover how to analyze body proportions and body types and then apply the use of color and line effectively to style looks for a mock client.

Fashion Merchandising B- Understand the apparel and accessory industries by learning the specific terminology and construction details that make them what they are. Students will also study the heavy hitter fashion designers of the apparel industry, their inspiration, trademarks, and their impact on the industry.  Next, experience the apparel development process by designing a collection on paper. Dig into the past and learn about fashion history in order to understand where fashion started, the life cycle it goes through, and where the industry is headed next.  Finish up with textiles.  Study fibers, construction methods, textile characteristics, dyeing techniques, and finishes in order to identify fabrics and truly understand the process of selecting textiles for apparel design and construction.

Fashion Merchandising C- Learn the ins and outs of fashion promotion while working on a full-scale runway show.  Students will develop the advertising and social media content, select music, style model looks, and create event backdrops and décor for the Spring BTECH Fashion Show. Students will explore Visual Merchandising which offers endless opportunities to express creativity.  Learn principles and elements of design, color psychology, retail fixture types and terminology, retail drafting and layout techniques, etc. Use this visual knowledge to create an effective window display, planogram and retail store layout.