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Connect and Convert: Modern Marketing and Social Media Strategies

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Description

Ready to finally make social media and marketing work for you?

Join social media strategist Courtney Nguyen of Scrolley Co. and marketing expert Melanie Anderson of Launch Marketing  for an interactive, in-person presentation designed to help you attract, engage, and convert your ideal audience.

What you will learn:

  • How to grow engagement and followers using proven strategies that build real connection.

  • The latest social media trends that actually move the needle for small businesses (and how to implement them right away).

  • Smart marketing strategies to reach and retain your ideal audience online, without wasting time or money on what doesn’t work.

  • Why SEO and Google matter more than ever—and how to combine social media and digital marketing for visibility and growth.

Whether you’re a business owner, content creator, or marketer, you’ll leave with a clear action plan, fresh ideas, and the confidence to take your marketing to the next level.

Connect. Convert. Grow.
Your next-level marketing strategy starts here.

Refund Policy

Individuals are responsible for canceling their registration should they not be able to attend. Refunds will not be issued for non-attendance. Cancellations received before the first day of class will receive a 100% refund. No refunds, in whole or in part, will be given on or after the first day of class.
Click here to learn more about our Refund Policy.

Instructor

Melanie Anderson is a seasoned marketing pro with 22 years of experience and a deep passion for supporting small businesses. As a former brick-and-mortar store owner herself, she understands that your local business is not only your livelihood but a vital part of the community. Her mission is to help you succeed—she's spent the majority of her career crafting effective marketing strategies tailored to local, small businesses. She has worked with over 90 businesses to date and worked for notable companies like Xerox and Komatsu. Melanie has an MBA from Marylhurst University and a B.S. from the University of Utah.
 
Courtney Nguyen is a self-taught social media manager and digital strategist who turned her passion for content creation into a full-time career. After growing her own Instagram and earning income as an affiliate, she launched her social media management business in early 2025. Since then, she’s worked with more than a dozen businesses across industries, helping them grow online through creative, authentic, and strategic content.
 

Courtney’s approach combines real-world experience with a deep understanding of what actually works on social media. She’s passionate about helping others build confidence online, simplify their strategy, and create content that connects.

Troy McClain is a small business coach, consultant, and government contracting specialist with over 20 years of entrepreneurial experience. He’s the author of ‘GovCon Complete’, an immersive how-to government contracting series of ebooks, courses, and coaching, and co-founder of The Cohort IV, a firm dedicated to helping small businesses through start-up and scaling.  In addition, he leads government contracting training right here at BTECH under the Utah APEX Accelerator program. Troy has built and sold companies, created digital courses, and coached thousands of business owners through startup, branding, marketing, and all the growth challenges in between. His teaching style is practical, engaging, and rooted in real-world strategies, blending business savvy, marketing know-how, and a passion for helping entrepreneurs succeed.

How to Register

Price: $30

Location: B&I, Room 160

Date: Oct 16

Time: 5:30 - 7:30 pm

Registration Code

 

Class Dates Day Time Code Cost
Oct 16 Th 5:30 - 7:30 pm CE83 0010 02 LC $30

 

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Our Mission

The mission of the Bridgerland Technical College is to deliver competency-based, employer-guided career and technical education to both secondary and post-secondary students through traditional and technology-enhanced

methodologies. This hands-on technical education provides occupational education, skills training, and workforce development to support the educational and economic development of the Bear River Region. 

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Hours of Operation

Logan Campus - Main
Telephone: 435-753-6780

Student Services*
Monday: 8 am - 4:30 pm
Tuesday: 8 am - 6 pm
Wednesday: 8 am - 6 pm
Thursday: 8 am - 4:30 pm
Friday: 8 am - 4 pm
Sat/Sun: Closed

*Student Services will close at 3 pm on the second Friday of each month

 

Brigham City Campus
Telephone: 435-734-0614

Student Services
Monday: 7:30 am - 4:30 pm
Tuesday: 7:30 am - 4:30 pm
Wednesday: 7:30 am - 4:30 pm
Thursday: 7:30 am - 4:30 pm
Friday: 7:30 am - 4:30 pm
Sat/Sun: Closed

Campuses

Logan Campus - Main . 435-753-6780
1301 North 600 West, Logan, UT 84321

Brigham City Campus . 435-734-0614
325 West 1100 South Brigham City, UT 84302

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