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Course Description

This comprehensive course is designed to provide aspiring entrepreneurs and small business owners with the essential knowledge and practical tools to launch a successful business. Through a series of hands-on lessons, participants will learn how to set up and manage the foundational digital elements of a business. From purchasing a domain and creating a professional email to establishing a social media presence, this course covers all aspects of building an effective online footprint.

Students will have a fully operational business digital framework with a polished online presence to begin to grow their business effectively.

Understand Business Entities

• Gain a clear understanding of different types of business structures (LLC, Corporation, Sole Proprietorship, etc.) and make an informed decision on which structure is best for their business.

Establish a Digital Presence

• Register a business domain.
• Select a hosting provider.
• Set up a professional email account using their custom domain.
• Create a memorable, professional logo that represents their brand identity.
• Create a simple landing page website for their business.
• Set up and optimize business profiles on key platforms like:
• • Google Business Profile
  • Facebook
  • Instagram
• Set up a simple Meta Ads campaign.

Marketing Strategies

• Understand the next steps to marketing their business online after completing the course: SEO, email marketing, advertising, influencer marketing.

Isaac Kikkert of Lavolt brings over 20 years of digital marketing expertise, having generated over $67M in revenue and managed over $15M in ad spending through his firm, Lavolt. Starting in the corporate sector, he now focuses on empowering small- to mid-sized businesses and non-profits with comprehensive digital strategies, including SEO, PPC, and web optimization. Isaac’s passion lies in turning marketing into a growth engine for businesses.